Thursday, April 28, 2011

LinHui, the study of journalism and communication

35 "news quoted with 33, profit maximization", with corporatization YuGong, YangBoShu compiled, the international press 2001, # 2 period

B: the market economy and news more entertaining ", author: LinHui, the study of journalism and communication, no. 2, 2001

Integrated media news more entertaining phenomenon to see, content and forms can be divided into two parts: on the one hand, entertainment turn most prominent representation is soft news (in western media have called "popular journalism" [1]) pop. That of reducing the proportion of serious news, will celebrity fun, daily events and take touchy-feely sex, harsh crime news, violence, disaster events, sports news, lace news soft content as a news priorities, not only in popularity trend in radio and television and newspapers prevailed, and programs will enlarge gradually, spread to old for with authority, serious potential of the mainstream media (copy 21) (hereinafter is abbreviated)

A: P22: we see news photos on the evening news occupies important position. The editors of the images to make their decision has favored inclination, even an article than a piece of pure news reported more important, photo news MBT Kipimo clogs editors still using pictures news. Sometimes, even without substantial contents, wonderful pictures will also create news story. TV won't value those visual content, not very exciting reported no pictures, if so it won't show up on the evening news on the significant position, which is why television news don't like such reports, the theme of economic reasons (copy 22). Please audience placed first, profit on social responsibility. News is no longer news, and becomes the market orientation, no depth of hype (copy 23).

Comment on: "copied 22" word to the original order part the change, MBT Salama, but content to agree. This text not labeling.

B: the news with corporatization profit maximization ", author: Richard Cohen, YuGong YangBo Xu compiler:

The picture and in the evening news accounts for a significant role. The editors MBT Kipimo of the images to make their decision has favored inclination, even an article than a piece of pure news reported more important, photo news editors still using pictures news. Sometimes, even without substantial contents, wonderful pictures will also create news story. (middle content omit) TV won't value those visual content, not very exciting reported no pictures, if so it won't show up on the evening news on the significant position, which is whymbt sandals sale we don't like the concept of TV news coverage of economic reasons such as theme. 22) (copy (slightly)

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