Thursday, April 28, 2011

However this is not news

(fourth quarter the penultimate paragraph)... However this is not news, and this is funny, is the market orientation, no depth of hype. Please the audience in the first place, profit on social responsibility (copy 23)...

A: P22: entertainment turn of another is reflected in the media in the content and the form all tried to make hard news softened. In its content, to the press from serious political and economic changes dig out its entertainment value: media extreme concern is not reflection in Simpson racial problems and judicial questions, but that hype sports stars of the homicide; Media attention the independent counsel starr's report and lewinsky movements, the President of the United States is not reflect the character and American judicial system, but in the love affairs. President hype In performance skills, emphasizing the narrative, plot, from initial hard news writing join emphasized strengthening human factors for seeks blindly, closeness to exogenous interest and attractive. (24) this trend make news more dramatic, read and asked the reporter in news writing on the statement with more like a storyteller, rather than merely a newsman (copy 25). News practitioners are no longer cool observer, but became "news commodity producers and planners (copy 26). (the whole text, among them, the "no marked the original copy 26" copied with profit maximization "news corporatization first quarter the third paragraph)

B: the market economy and news more entertaining ",MBT Kipimo clogs author: LinHui, the study of journalism and communication, no. 2, 2001

Another result of recreation turn is medium in the content and the form all tried to make hard news softened. In its content, to the press from serious political and economic changes dig out its entertainment value: media extreme concern is not reflection in Simpson racial problems and judicial questions, but that hype sports stars of the homicide; Media attention the independent counsel starr's report and lewinsky movements, the President of the United States is not reflect the character and American judicial system, but in the love affairs. President hype In performance skills, emphasizing the narrative, plot, from initial emphasis in hard news writing moderate join human factors, realize hard news to strengthen closeness to the acme, a soft landing development for blindly unilateral pursue development interest and attractive, (copy 24)... This trend to read more dramatic news, and asked the reporter in news's statement with writing more like a storyteller, and notMBT Salama, just a newsman (copy 25).

A: the second quarter tendency: entertainment do to the influence of Chinese media culture

Because of the nature of media ownership in different, our media operation mode, MBT Kipimo concept and operating methods are significantly different from the western pure commercial media, impossible to completely, but the way of commercialization only moderately market-oriented reform. China's media always adhere to the superstructure and information industry the cognizance of the double properties, insist on social benefit and economic benefit in hand, and always adhere to the media should adhere to the socialist orientation,mbt sandals sale serving the people, in putting social benefits first, adhere to the correct orientation of public opinion. This is largely guaranteed the serious and high quality media products (including news reports) has dominated the main position in media products.

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