Thursday, April 28, 2011

for transcultural communication of globalization background

A: P21: P20 - in the commercial operation mode, the mass media's main goal is often put information as an excuse, the culture, beliefs or values of some kind of expression as adornment, its purpose reduced to tightly attracted the attention of the audience. The audience's attention is itself a kind of consumption, and then the index of the audience that influence with advertisers can become bargaining chips. Attention than the fact that the quality of the often more urgent attention, known this fact, often than know content is more important, it is the only necessary conditions for famous. The mass media in the massive efforts are aimed at producing by striking, arousing the emotion, intrigued to win and keep their attention on the way. The essence of information subject to display method, often subject to it during the course of the dissemination value. This is the so-called media logic (copy 19).

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B: "for transcultural communication of globalization background", author: ChenWeiXing, MBT Kipimo clogs original load international press 2001, # 2 period

... In the commercial operation mode, the mass media's main goal often put information mbt sandals sale as an excuse, the culture, beliefs or values of some kind of expression as adornment, its purpose reduced to seize and attracted the attention of the audience. So, the medium to reach direct economic purpose and indirect purpose, the audience's attention is itself a kind of consumption, and then the index of the audience that influence with advertisers can become bargaining chips. In this sense, the mass media and the audience is same, from participating to watch from the sidelines. Attention than the fact that the quality of the often more urgent attention. Known this fact, often than know content more important, it is the only necessary conditions for famous. The mass media in the massive efforts are aimed at producing by striking, arousing the emotion, intrigued to win and keep their attention on the way. The essence of information subject to display method, often subject to itMBT Salama, during the course of the dissemination value. This is the so-called media logic (copy 19).

A: P21: since the final decision media mogul profitable is the audience eyeball, so vulgar will inevitably become the mainstream of the media. Or in the international media giant collection of the audience to join the United States, for example, that neither of eyeball facing the ratings, advertising revenue and sales target and pursuit of the low level of mass effect pseudo culture, false news, false information is in flood. For commercial or has the tendency of the media, commercial market logic become masters, circulation, audience ratings etc marks the amount of indicators, has become a lifeline. The maximization of enterprise profit principle into the chase for audiences, and media products production and sales also inevitably executive market economy commodity "toll principle" and "the universal principle", namely the best sales,mbt uk sale consumers what goods, largest production what. Under the conditions of market economy, people's interests and ideas and interests requires each are not identical, the biggest in common in where? Media giant choice is: entertainment.

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