32AlanB. Albarran: "MediaEconomics" IowaStateMBT Fanaka UniversityPress1996, p27
Comment on: "copied 11" although made notes, but also from the other mbt shoes usa authors there over, copy is at best, and Max is quote, but did not say English works in Chinese sources.
B: the paradigm and the reconstruction of the readers.it analyzes market issues - the United States under the background of globalization, the author: LiuYe poadcasting ", "modern propagation, no.3, 2001
In addition, the media industry to construct a bivariate product market (dualproductmarket). That is to say, the media just create a product, but in two completely different market operation, and the two markets will influence each other. Its first market is media product market; The second market is advertising market. Compared with other industries, the dual market is almost unique features of mass media economy (3) (copy 12). For example, on radio and television broadcast TV media and the product exchange relationship between audience as a broadcast television, the audience of media, spending time and money consumers swap the media product namely radio and television MBT Kaya programme, media, the audience time sold advertising customers; And time spending is a scarce resource. Radio and television media how in the premise of limited resources from the audience, meet to advertisers and even the whole society in the information and entertainment, etc, become the various needs of the starting point of the utmost profit and power (copy 13).
Comment on: "copied 11" although made notes, but also from the other mbt shoes usa authors there over, copy is at best, and Max is quote, but did not say English works in Chinese sources.
B: the paradigm and the reconstruction of the readers.it analyzes market issues - the United States under the background of globalization, the author: LiuYe poadcasting ", "modern propagation, no.3, 2001
In addition, the media industry to construct a bivariate product market (dualproductmarket). That is to say, the media just create a product, but in two completely different market operation, and the two markets will influence each other. Its first market is media product market; The second market is advertising market. Compared with other industries, the dual market is almost unique features of mass media economy (3) (copy 12). For example, on radio and television broadcast TV media and the product exchange relationship between audience as a broadcast television, the audience of media, spending time and money consumers swap the media product namely radio and television MBT Kaya programme, media, the audience time sold advertising customers; And time spending is a scarce resource. Radio and television media how in the premise of limited resources from the audience, meet to advertisers and even the whole society in the information and entertainment, etc, become the various needs of the starting point of the utmost profit and power (copy 13).
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