Following the maotai January 1 hike after factory-gate prices, wu liang ye, sword brand such as liquor price rising quietly. Recently, the reporter understands, wu liang ye main products 52 degree 500ml crystal pack terminal retail price from 789 yuan/bottle reaches 889 yuan/bottle, 1,618 U.S. also from 839 yuan/bottle up to 939 yuan/bottle, rose by more than 10%. The retail price of partial product sword also rises 60 yuan.
The mark-up is more and more big
Wu liang ye wine sales Co., LTD has confirmed the news.because there are stock and continue to follow the retail price, some supermarkets labeled also raise the price before, but there are many places has certainly according to the requirement of the retail price adjustment for wuliangyie.
The huaxia wine reported for liquor price hikes, a store manager said this unexpected, because this is almost every prescribed moves liquor-making industry. "Surprise, maotai, wu liang ye this time prices range so big. Now has rarely ten dollars twenty yuan to have risen, but many also just 559 yuan rose $100 million yuan, now that rose still much more too."
Prices for promoting brand image?
About increasing the price, the head says liquor-making industry because food, logistics, artificial wages, etc. Various kinds of rising prices and resulted in liquor production costs soar, the enterprise cannot bear the cost price increases bring pressure, can conveniently pricing.
However, in some of the country's famous site, netizens to cost rises bring about prices said not agree. Liquor-making enterprise internal staff have revealed that actually liquor low cost, even the top liquor, a bottle of cost sum is insufficient still 100 yuan, e.g. by market price 1000 yuan calculation, cost less than one-tenth of the sale price.
Therefore, to enhance the brand image said prices on their bench. For this time. The price of wu liang ye winebibber network CEO WangXiuMing had said because "wu liang ye do not wish to be maotai jilt in the second tier". Has the brand liquor sales manager more explicitly pointed out that in liquor-making industry, promote the brand image, price became one of expand the market share of weapons. "Now the situation in China is, the higher the price of high-end liquor, sell more prosperous."
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