Wednesday, May 4, 2011

case of diseconomies of scale, color TV New Research

Rapid Update
uninsured profit
case of diseconomies of scale, color TV New Research
Italian reporter Xu Qiang
TV business bigwigs, with the white business performance, profits and market comparison voice, always slightly embarrassed.
However, Several TV interpretation of Listed Companies Annual Report 2010 found that the current strong domestic color TV enterprises in the first six, with the exception of Haier into the TV business is not yet listed companies, have achieved rapid expansion of capital markets, leveraging the road, including Skyworth Digital (00751) landed in Hong Kong capital market.
particularly the rapidly changing TV technology in the world, tend to IT development in the context of the domestic color TV enterprises in the in no way weaker than the white businesses, even in advance upstream, improve the layout of the whole industry chain is slightly ahead.
the leading position three to five years
top five domestic color TV enterprises in revenue, gross profit, sales growth and other key indicators or less.
big Wang Changhong color TV from the current year, Konka, six-strong global LCD TV LCD TV business and China's TCL big Wang Haixin, Skyworth rise one after another, the domestic TV industry are maintained, billion, 13.29 billion yuan followed.
Although not yet announced its 2010 Skyworth Digital Annual Report, but the China Video Industry Association of Ovid's advice statistics show that in the end of January 2010 to the end of February 2011 period, the LCD TV machine home sales and sales of similar products are the first two markets.
TV was once ranked in the top six ranks of ST Xiamen Overseas Chinese enterprises, China has now degenerated into a professional OEM manufacturer of TV sets. In 2010, Prima's TV business revenue was only 4.18 billion yuan, of which export revenues from overseas as high as 3.9 billion yuan, up 92.4% market share.
Industry analysts pointed out that because the domestic color TV enterprises have not mastered the core technology in the TV technology to the global trend to follow the team, several competitive gap between companies is not large, there are few the formation of oligopolistic firms to grasp the absolute market advantage. Who should take a product is often the upgrading of boom to achieve a half-step ahead of competitors on the market.
increase in volume and profit by the cycle
2010 period, the number of TV companies have a not profit,
Shenzhen Konka A revenue growth in 2010, the highest, reaching 31.17%. However, seems to be fulfilled,
and Sichuan Changhong is more representative, it is the only TV revenue and profit to achieve positive growth of the enterprise. However, achieving 18.36% and revenue growth compared to same period last year, Changhong color TV's gross margin was up only 0.29%. This seems to prove, and color TV enterprises in the frequent and rapid technological upgrading, its profitability has been a fiasco, and not difficult to grasp the right product definition to enable enterprises to gain market share and maximize benefits.
Hisense Electric to achieve revenue is 15.39% year on year growth, but its gross margin decline of 1.66% occurred. And TCL in the TV business, Network TV by mistake betting on the domestic market and international market and structural adjustment of multiple factors, revenue fell 14.84%, 2.02% lower gross margins.
same time, the company's overall earnings power level, Hisense Electric highest gross margin reached 18.47%, while Sichuan Changhong second place position, the gross margin increase of 18% basic and white business Haier, Midea quite a lot of business. Konka and TCL and deep A gross margin is only about 14%, respectively. Xiamen Overseas Chinese gross margin in 2010 was only 10.06%, year on year decline of 3.27%, revenue rose only 3.0%. This once again proves that only exports of foundry for the business model, Xiamen Overseas Chinese and growth prospects for the future development of color TV system has been a bit tired, especially in the gross margin and tory burch online sales growth, seeking to build a new system of urgent need.
a number of TV companies to the rhythmic capacity, particularly the level of clearance stocks toss will determine the overall performance in 2010, the development trend.
facing the triple challenges
early this year with the Smart TV by various favorable for mainstream business,Tory Burch Flip Flops, the domestic color TV enterprises placed in front of many historical problems re-appear. Because they do not grasp the core technology over the past 30 years, Chinese television companies in each product upgrades are in the passive situation, the layout is difficult to take the initiative and lead the development of the market direction.
the next few years, the domestic color TV enterprises will face intense competition in the industry environment, competition, foreign giants extrusion of the two triple test.
from the original CRT TV to LCD, plasma TV and 3D, LED, smart television series of new technologies, the emergence of new products, color TV industry trend of IT is increasingly evident. Google, Microsoft, Lenovo and a number of IT giants are also moving into the TV industry, so that the business environment in the domestic color TV market become more complex, competition is more intense.
the same time, Sony, Samsung, Toshiba, LG and a number of foreign companies are actively promoting the business is best at the competition price war, which is also domestic enterprises suffered a
In addition, the display panel in the upper reaches of the layout become Christian Louboutin Evening Sale, vulnerable, downstream Gome, Suning, led a second-tier enterprises in the channel control of the city increased, not only increased the cost of production and marketing enterprises to cost control management uncertainty also limits the R & D and new business channels for the expansion of rural power.

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