this year, the frequency in the long-awaited maddening about half of the country, followed by a main theme of market competition, changes in air-conditioned, fixed speed and the speed of the struggle is already over, the new pattern is contained with new variables.
one variable is the price of raw materials costs and the weakening of the demographic dividend price of the passion-driven business, and this is accompanied by macro-control to guard against , multi-subtle power game, price trends, such as simmering.
two variables was undoubtedly the brand competition. With many companies such as river carp join the battlefield conversion, the difference of various home unison melody competition, from price changes the value of marketing marketing, individual all trying to make itself.
The third variable is the foreign counter-offensive. Japan and South Korea the United States conversion core technology holding company, turned to the frequency when the march repertoire, all domestic enterprises by foreign investors in the long-term dominated by the air-conditioning market to find a home-like confidence.
The fourth variable is the policy implications. Elimination of energy subsidies, not only changed the competitive dynamics of fixed frequency, will also increase industry reshuffle.
five variables for the channel change. Air conditioning in the domestic market becomes more saturated the primary and secondary cases, the manufacturers began to dig channels to market in the third and fourth level began a battle. Channels in the emerging e-commerce, air-conditioning companies began to test the waters online sales, hopes to use
May Day golden week will be temporary, air-conditioning market variations climax, the forces brewing fermentation, the outcome of how wonderful announced soon ... ... text / Wang Haiyan
triumph mad inverter air conditioner embrace more than half of country
After years of gestation period, the inverter air conditioner massive hit this year, sales are expected to fully override the fixed-frequency air conditioning.
the PRC, the data show that in 2010 the total air conditioner inverter air conditioner sales ratio was 29.8%, accounting for 35.27% sales amount.
Suning Appliance forecast full-year 2011 accounted for inverter air conditioner market is expected to exceed 50%, of which the sale of a share of the secondary market is expected to reach 60% - 70%, four markets in the three frequency air conditioning sales accounted for more than 40% expected.
mainstream air-conditioning and domestic brands such as Gree, Midea, Galanz and other enterprises to enter the frequency you have a large-scale air conditioner market, the United States put forward three years to stop production of fixed-frequency, full main push frequency; Gree 5 years proposed to replace the fixed-frequency conversion; Galanz air beginning in 2011 for phasing out the forty-five frequency, pushing the main grade 3 inverter air conditioner.
It is understood that Benefiting the fixed-frequency air-conditioning subsidies for energy-saving will end at the end of May 2011. Coupled with rising raw material prices and labor costs and other factors, the price advantage of fixed-frequency air-conditioning is shrinking. In early 2010, inverter air conditioner selected home appliances, 13% of the state subsidies inverter air conditioner directly promoted the popularity of products in rural markets and increase consumer awareness.
policy power, narrowing the price gap, the great efforts of enterprises, which are in a message: Frequency will be the main air conditioning market this year.
overwhelming constant frequency inverter air conditioner
Suning Appliance 2011 White Paper pointed out that the air conditioner, inverter air conditioner is to quickly occupy the market growth rate of the domestic market, the major air conditioner manufacturers are gradually increasing their own brand The conversion product share in 2011 is clear that, in addition to the United States, Gree, Haier, etc. will vigorously promote the conversion products, Hisense, Oaks, Whirlpool, Zhi higher frequency in hair strength to compete for inverter air conditioner market share, so in 2011, inverter air conditioner will be popular, increasing the domestic air conditioning industry reshuffle.
beginning in 2009, inverter air conditioner began to rise rapidly, according to data from Suning, after two years of development, inverter air conditioner in 2010, the market share has exceeded 30% at the end of the market the highest proportion was about 50%. Suning analysis pointed out that in 2010, inverter air conditioner for the first time into the list of home appliances, air conditioning fixed-frequency continuous improvement of energy efficiency standards and subsidies for energy conservation projects that benefit the efforts to decrease the balance are so backward the inverter air conditioner industry. Therefore, the future prospects of view, conversion must be mainstream.
another home appliance retail giant Gome, said that in 2010 the country has been the United States share of inverter air conditioner sales soared to 43.89%, with the inverter air conditioner is more and more support for the national policy level, the major supplier of air conditioning will increase efforts to promote the development of inverter air conditioner, inverter air conditioner production capacity will be further released. Inverter air conditioner will greatly enhance the overall sales volume, the United States share of the Group inverter air conditioner sales will increase to 55% or more.
Similarly, air conditioning manufacturers have also embarked on full speed to the road of conversion.
2011 年 3 months, total number of inverter air conditioner model air conditioner market share of 28.4% over year increased by 9%. The main brand of the ratio of inverter air conditioner models markedly improved compared with the previous year.
3 months, the United States and the first million units off the assembly line in Wuhan, inverter air conditioner, and the same day the U.S. announced a comprehensive three-year plan to stop production of the domestic fixed-frequency air-conditioning, became the first fixed-frequency phase-out schedule announced air conditioning manufacturers.
and Glanz breath in March launched a new inverter air conditioner is more than a hundred models, and establish a phase-out inefficient inverter air conditioning, full production goal of energy-efficient inverter air conditioner.
Gree, Haier and Hisense Kelon inverter air conditioner and other major brands was significantly improved. Gree proposed to replace the fixed-frequency 5-year frequency; Haier inverter air conditioner to raise the proportion is the highest rate, a 16% increase over the previous year; Matsushita has more than half the proportion of inverter air conditioner; and Hisense Kelon Huang Xinhua, general manager of the Guangzhou Branch said that the current launch Hisense inverter air conditioner is more than 98%; Hisense Kelon 80% introduced inverter air conditioner.
steady and healthy development and growth of user base. : 2011, 9 weeks and 10 weeks of the inverter air conditioner than the rapid increase in retail accounts, from the 8th week increased to 42.32% 53.61% 9 weeks, up 11.29 percentage points. Frequency 10 weeks still the market for half share of 52.53%.
inverter air conditioner prices close to the fixed-frequency
In addition to pushing the production and sale of variable frequency, inverter air conditioner in the price fell rapidly, reaching as far as fixed-frequency air conditioning.
It is understood that in early 2010, inverter air conditioner was first elected to the national tender home appliances category. The winning bid inverter air conditioner products, you can enjoy direct subsidies by the state by way of finance to 13% of sales given the price subsidies, which Wall inverter air conditioner receive up to 325 yuan subsidy, floor-type inverter air conditioner receive up to 520 yuan subsidies; June 1, 2010, the state subsidies for energy-saving standards for the development from 2009 RMB 300 yuan -850, -250 yuan to 150 yuan adjustment, the adjustment of state subsidies, as the largest positive inverter air conditioner, inverter air conditioner reduces the objective and fixed-frequency air-conditioning of the post.
addition, the State will invest 200 million yuan, in pursuit of the electronic expansion valve 2015 to promote energy-saving technologies increased from existing 20% to 50%, because the technology is mainly used in frequency conversion air-conditioning, It is also considered state support to promote a strong signal of inverter air conditioner, inverter air conditioner domestic market share is increasing rapidly.
industry experts believe that with the fixed-frequency air-conditioning, The effect of low frequency energy efficiency and energy saving effect is almost the same constant frequency, consumers pay more attention to energy efficiency will be more willing to choose more energy-efficient inverter air conditioner 3.
It appears that in terms of price, with DC inverter air conditioner has fallen below 1,799 yuan,MBT Sawa ， the mainstream inverter air conditioner is none other in the 300-600 yuan, and some special inverter air conditioner price almost equal to the price fixed speed energy-saving air-conditioning.
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and refined products to the popular view, the market price of low frequency air-conditioning optional models have been very large. For example, Haier K FR-35G W / 01ZE (R2D BP)-S4 is a four fluorine-free conversion efficiency of the 1.5P inverter air conditioner, is priced at 2,599 yuan, while a certain brand of fixed-frequency air-conditioning sales 1.5P price of 2,350 yuan, the price difference less than 250 yuan; a fixed-frequency air conditioning 1P of hanging 1,999 yuan, and 1P inverter air conditioner Haier K FR-26GW/E2 (BP) is priced at 2,299 yuan, only the relatively high out of 300.
appliance vendors have also resorted to tricks to reduce their frequency threshold.
the U.S. side said the country, the United States major air conditioning manufacturers in the United States and 1,400 stores nationwide starting preferential stores, the main push Expo energy saving air-conditioning, low-power low-cost low-carbon underpricing benefiting consumers. Cluster General Manager of Guangzhou United States, the 200-400 yuan cheaper. Single purchase will also be introduced in place of air-conditioning, in which the proportion of the total frequency products reached 70%. Su Ning, general manager of mining sales management center, said Cheng Fei, Suning will start the air conditioning in the national par 100 days plan to ensure that consumers purchase air-conditioning season market MBT Sawa ， MBT Shuguli , MBT Siniprices stable Nett, it is learned during the event, the major mainstream air-conditioner products have different gift comes as the mainstream of inverter air conditioner, but will offer different ranges of none other activities.
domestic manufacturers occupy frequency technology
the face of relatively high technical threshold field of inverter air conditioner MBT Sini and master core technologies and key components conversion made the most important issue is the business.
Gree launched G 10 1 Hz low-frequency technology, Advanced Micro Devices, the United States a sense of frequency, Glanz converter technology, the fluorine-free conversion of Haier, Hisense Kelon's dual-mode frequency, the current frequency on the market , various types of conversion can be said there are numerous air conditioning technology. Today, the
Gree sources, at the international level, the Japanese brand of inverter air conditioner can only do 8H Z, while the domestic generally 10-30H Z. At a recent news briefing, the official said Gree Gree frequency of 1H Z control technology and variable frequency technology, the core components of a comprehensive grasp of a century of experience in refrigeration has surpassed the international giants.
U.S. household refrigeration appliances group of new air-conditioning Business Division president, said Wu, with the complete control of inverter air conditioner, a
Midea Refrigeration Appliances Group China Jin-Liang Wang, vice president of marketing, said the headquarters, MBT Shuguli , the United States and Toshiba Carrier will fully share the compressor core technology, jointly developed the core technology will be the global output frequency.
air-conditioning engineer, according to Glanz Ouyang wave description: The technology used in the Glanz converter inverter air conditioner, and compared to fixed-frequency air conditioners, air-conditioning products to optimize the performance of the relevant indicators . The Using frequency converter technology for energy efficiency values of greater impact, the introduction of inverter technology, inverter air conditioner can easily meet the national energy efficiency standards, so as to achieve effective energy conservation.
Chen Gang, deputy secretary general of China Household Electrical Appliances Association, believes that the guidance in the relevant national policies and major mainstream business, driven by air conditioning in 2011, air-conditioning industry in the full competition, along the energy-saving, low-carbon direction, continue to breakthroughs in core technologies, to be more healthy and positive development.
have written: Southern Star intern reporter Wang Xiao Xiao Yu Feng
