Admittedly, in nearly 20 years of news reform process, with China's media market, speed up the pace of its industrial properties increasingly prominent. Since the early 1990s media popularity, the rise of marketization trend altered China's media content blindly heavy propaganda light information, heavy education light entertainment condition, meanwhile, also appeared in some foreign media one-sided imitate practice: emphasize more entertaining even news more entertaining, excessively popularization for market, has put too much emphasis on soft content, the result is the charisma to mass media (copy 27) pre.
In recent 10 years of media, our country industrialization popular tide TongSuLei media has been greatly developed and made prominent economic benefits and become the main force of the media market. Some people accordingly think: market = popular = popularization = more entertaining, more entertaining is the only foreign market, are engaged. Some DangBao editor even to "escape privately teach journalists from lofty" deep, some television news producer publicly called for "news is happy," TV 24 hours is happy for 24 hours, "happy" seems to be media production the loudest slogan (copy 28). 50
Some media or keen on hype celebrity anecdotes, legendary different things, or keen on murder, porn events such as the pursuit of a chase, sensation, moment of profit. In writing, from emphasizing human, MBT Kipimo clogs interest to the general public sentiment even intentionally fans chase sensational effect, strive to narrative, even at the cost nothing to attract an audience (copy 29)...
Comment on: the third paragraph added comments 50, but can't figure out what a citation.
B: the market economy and news more entertaining ", MBT Salama, author: LinHui, the study of journalism and communication, no. 2, 2001
http://academic.mediachina.net/article.php? Id = 2574
As in China, because the media ownership of substaintial distinction, which makes China's media in operation mode, the concept and operating method are obvious difference in the western pure commercial media, not likely to occupy the roads, MBT Kipimo and thoroughly marketization reform of market orientation is moderate. China's media always adhere to the superstructure and information industry the cognizance of the double properties, insist on social benefit and economic benefit, and consistently stressed in the media should adhere to the socialist orientation, serving the people, in putting social benefits first, adhere to the correct orientation of public mbt sandals sale opinion. This is largely guaranteed the serious and high quality media products always occupied the country's media product main position (including news reports).
In recent 10 years of media, our country industrialization popular tide TongSuLei media has been greatly developed and made prominent economic benefits and become the main force of the media market. Some people accordingly think: market = popular = popularization = more entertaining, more entertaining is the only foreign market, are engaged. Some DangBao editor even to "escape privately teach journalists from lofty" deep, some television news producer publicly called for "news is happy," TV 24 hours is happy for 24 hours, "happy" seems to be media production the loudest slogan (copy 28). 50
Some media or keen on hype celebrity anecdotes, legendary different things, or keen on murder, porn events such as the pursuit of a chase, sensation, moment of profit. In writing, from emphasizing human, MBT Kipimo clogs interest to the general public sentiment even intentionally fans chase sensational effect, strive to narrative, even at the cost nothing to attract an audience (copy 29)...
Comment on: the third paragraph added comments 50, but can't figure out what a citation.
B: the market economy and news more entertaining ", MBT Salama, author: LinHui, the study of journalism and communication, no. 2, 2001
http://academic.mediachina.net/article.php? Id = 2574
As in China, because the media ownership of substaintial distinction, which makes China's media in operation mode, the concept and operating method are obvious difference in the western pure commercial media, not likely to occupy the roads, MBT Kipimo and thoroughly marketization reform of market orientation is moderate. China's media always adhere to the superstructure and information industry the cognizance of the double properties, insist on social benefit and economic benefit, and consistently stressed in the media should adhere to the socialist orientation, serving the people, in putting social benefits first, adhere to the correct orientation of public mbt sandals sale opinion. This is largely guaranteed the serious and high quality media products always occupied the country's media product main position (including news reports).
No comments:
Post a Comment